Product shipped while competitors held kickoff workshops.
Small budgets. Short timelines. Quality production code.
Tinkera
A catalogue and enquiry CMS that grew into the CRM the whole team runs on: leads kanban, quotes and invoices synced with Xero, Twilio calls and SMS with voicemail transcription, an ElevenLabs agent for missed calls, Gmail and Calendar sync, AI lead enrichment. ~430 commits in seven weeks.
Byron Pure Tallow
A store they own outright. Variants, cart, Stripe checkout, discount codes, customer accounts, reviews, abandoned-cart recovery and an admin dashboard. The core shipped in week one — 35 of 45 commits.
My Healing Community
Off GitBook and WordPress, onto a docs CMS they own — document versioning, a media library, every old URL redirected. Plus an AI "Ask" that answers only from the library, built on pgvector and Claude.
Wholesome
Off WordPress and Elementor in four days. Every legacy URL kept alive with a 301, content migrated over the WP REST API through an HTML-to-Tiptap converter, the mega menu rebuilt, and a proper draft/publish workflow.
Bayspoke Studio
A portfolio CMS and journal for a cabinetmaker, plus woodworking courses people can actually book. Students pay for a session through Stripe; a cron releases unpaid holds so seats never get stuck.
North Coast Gardens
Custom video animations, a review engine, and a blog — plus a contact system wired directly into Xero for quoting and invoicing. Looks like a $30k site. Wasn't.
Byron Treehouse
A private Airbnb-style site for a luxury rainforest retreat — direct bookings, no platform cut. Guest login unlocks a bespoke house manual so Cat's guests arrive knowing exactly where they are.
